Forever Bliss was founded by Hua Hua, a Malaysian Chinese entrepreneur based in Hong Kong who has a deep passion for traditional Chinese incense culture. The company specializes in natural agarwood and incense materials, jade artefacts and fine jewellery. Forever Bliss operates a physical retail store in Tsim Sha Tsui, Hong Kong, where customers can experience the products and receive expert guidance.

The founder operates a workshop in mainland China, where the team personally sources and collects agarwood materials for incense production. Forever Bliss is committed to using only pure, natural agarwood ingredients. All products under the brand are crafted from 100% natural agarwood and have received SGS international certification, confirming no chemical additives or artificial substances are used. Forever Bliss continues to honor traditional Chinese incense culture by providing customers with genuine, high-quality natural products.