In
recent years, intellectual property (IP) and licensing have become
increasingly influential across various industries, driving innovation
and consumer engagement. One of the most notable shifts in the market is
the rise of the "kidult" demographic—adults who embrace
nostalgia-driven products and collectibles featuring beloved characters
from popular franchises. As a result, the traditional boundaries of the
toy & gift industry have expanded, with IP-driven merchandise now
spanning toys, gifts, lifestyle products, home décor, and more. Recognizing this transformative trend, we are proud to introduce Global
IP & Licensing, a dedicated leisure magazine designed to serve as a
vital resource for professionals navigating the dynamic world of IP and
licensing. This publication serves as the ultimate publication on the
topic, including international market updates, globally recognized IPs,
HK original brand with IPs and its products, IP product line-ups from
suppliers, trade fair highlights, and many more. Whether you are a brand owner, manufacturer, distributor, or retailer,
Global IP & Licensing is your gateway to staying ahead in this ever-evolving market. Welcome to Global IP & Licensing—your essential guide to the
business of IP and licensing in the lifestyle goods and collectibles
industry and beyond.